1 in 7 people in Africa are employed by the tourism & hospitality industries. After a landmark year in travel to the continent let’s not roll back the progress.

The travel and tourism industry globally is facing one of the biggest downturns of our time. In Africa, these issues are compounded by an industry just beginning to see growth beyond the typical “safari” narrative.

Traditional artistsans, creatives, and independent tour guides will be left out of government interventions that’ll keep large operators and hotels afloat. These small SME’s - the bedrock of authentic, connected experiences - must be supported and protected in this crisis. This fund is for them.